This casts a wide net of people on one network, which is ideal for those with smaller budgets. Women are more likely to create meaningful Facebook Groups According to , women are 40 percent more likely to create groups that become meaningful to people. While only 47% of users are exclusively using the app, the majority of users use mobile at least sometimes. The average organic reach for a Facebook post is. Younger Singaporeans are instead flocking to Instagram. LinkedIn has long been especially popular with college graduates and high income earners, and this trend continues to hold true. Personality of Users The following video takes a look at how personality profiles are created for users on Facebook based on what they like.
Similarly, 42% of smartphone owners ages 18 to 29 use more general messaging apps like WhatsApp or Kik, compared with 19% of smartphone owners ages 50 or older. Little did the folks at Facebook know we were testing them. By signing up you agree to our. This is the highest ratio in the world. Active User Count for Social Media Platforms in 2014 Social Media Site Number of Active Users Statistic Source Facebook 1.
However, with no requirement for any user to make their age publicly viewable and no method of verifying the age -- or even to verify that the users themselves are real -- these statistics can be called into question. Facebook users are accessing the site or app on average. Age does remain a factor — younger internet users tend to be more likely to engage in social networking overall, and adopt specific social platforms. Compare that to business-oriented LinkedIn, where B2C usage is 46 percent, and B2B is 86 percent. Here are the important Facebook statistics for marketers to know in 2019, categorized by topic and ready for you to use in your social media strategy. If you really want to grow followers aggressively, make sure you boost the post or turn it into a paid ad for maximum visibility.
Plus, according to the , 62% of all online men and 72% of all online women use Facebook, further speaking to its reach. Source: The Social Skinny What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it. Facebook has helped join meaningful communities in the past six months. Aside from cinematography, using text overlays, bold words and captions all go a long way. Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode. A majority of Americans now say they , and half of the public has turned to these sites to.
Samsung are second with 159m, while Cristiano Ronaldo is third with 122m. How is Facebook usage holding up in the age of transparency? Facebook publishing stats Last but not least, marketers need to know what the current stats are on Facebook publishing. The spectrum, however, is not too broad. Image via Facebook Newsroom Despite what you read in your Twitter feed this morning, not everything in this world has teeth, and is either trying to eat you or blow you up. Facebook users are well-educated, but not compared to other networks of U. Create content that relates to your business and.
Most Facebook users fall between the 18 — 34 age groups. I want to flag something here. Facebook claimed spent on mobile advertising worldwide in 2015. Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. It could be an issue with the content or the targeting.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Thanks in part to the growing number of older adults who are joining the site, Facebook use appears to be on the rise: The share of online adults who report using Facebook has increased by 7 percentage points compared with a Pew Research Center survey conducted at a similar point in 2015. E-commerce-specific ad engagement has risen from one percent to three percent. How far do posts go organically and when is the best time to post? More than 100 million Facebook users belong to —groups aimed at helping users such as new parents or victims of rare diseases. Global penetration, meanwhile, is at , and growing. When creating content and designing ads, always make sure that the mobile preview is set up correctly.
This equates to photos per day. For some, these are just interesting factoids that titillate the mind and can later be brought out to impress friends over a coffee. How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. Organic reach on Facebook has been declining since 2014. For starters, general Instagram user demographics include with and. Facebook users consider, on average, of their Facebook friends to be genuine or close friends. Its viewership is up to.
You can find this engagement data through your Page Insights. However, digging into the detailed demographics above can help you better target your and audience niche. For every five adults who use the internet, four of them are using it to check Facebook. Americans are using social media in the context of work whether to take a on the job or to , while also engaging in an ongoing effort to navigate the that these sites bring to the forefront. In fact, those who watch videos will spend on a Live video than a produced one. Seniors use Facebook the least, but more are joining Only approximately people 65 and older in the U. More than half of online adults 56% use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
What days should you post for the most engagement? Thought to take with you: Facebook estimated that 2. More interestingly, 95% of these people access social media via their mobile devices. This is a jump, especially because some small businesses find the ad system to be a little on the expensive side. Look at creating more vertical videos, and keep long-form posts easily digestible with short sentences and paragraphs. Of these businesses, 6 million advertise on Facebook. The United States is a bit further behind at 210 million users. In fact, it is the country with third highest population density in the world behind Macau and Monaco at 8,188.